Ford Says EU’s Proposals on Future Transport Policy Should Address  Congestion, Environmental Issues While Preserving Consumer Choice and  Jobs 
* Ford believes the White Paper should address the issues of  congestion and environmental issues associated with vehicles in urban  areas, while preserving consumer choice, jobs and economic growth
* Ford calls for a sensible, multi-stakeholder debate on improving  the road network and infrastructure in urban areas as part of an overall  discussion on future transport policy  
* European policy also needs to be more holistic, and Stephen Odell  calls for the development of an industrial policy to improve Europe’s  competitiveness
Ford Motor Company has recognised for many years that there are  congestion and environmental concerns associated with the use of  vehicles, particularly in urban environments. This is why Ford has been  actively pursuing a range of lower CO2 technologies, including electric  vehicles.
While the European Commission’s intentions are positive, Ford believes  there are other policy proposals that would better achieve the end goal  than the recommendations in the White Paper on Transport Policy that was  published today.
“The Commission's position paper while well intentioned would not  achieve its goals of improving transportation policy,” said Stephen  Odell, chairman and CEO, Ford of Europe. “I believe the Commission  should address the environmental and congestion issues associated with  vehicles in urban areas to ensure consumer choice, and drive jobs and  economic growth in Europe.”  
Ford believes the proposals outlined in the White Paper – which call for  a 50 per cent reduction in internal combustion-engined cars in urban  areas by 2030, and a complete ban by 2050 – would not effectively  address the issues of congestion and environmental improvement in urban  areas. The proposal seeks to limit consumer choice of what vehicles can  and cannot be purchased, and a more robust approach would better improve  road transport infrastructure. 
"While expanding the number of electric vehicles could help with our  shared goal of reducing greenhouse gas emissions depending on how the  electricity is generated, it will not help us tackle the issue of urban  congestion. This situation will best be resolved through a sensible  debate on how to improve the road network and other aspects of the road  infrastructure in urban areas as part of a holistic discussion on  transport policy," Odell said.
Ford also questioned if more environmental benefits could be achieved  through alternative proposals not outlined in the White Paper.  Electric  vehicles undoubtedly have an important part to play in the future of  road transport. The White Paper, however, does not tackle the issue of  how such a sharp demand for electricity within 20 years will be  achieved.  Ford believes any proposals that seek to rapidly ramp-up the  electric vehicle fleet not only need to be market driven, but also must  be aligned to an overall European Union energy policy. 
“We can do more to advance the debate on the future of urban mobility in  the EU if we maintain and enhance the Commission's previous,  integrated, multi-modal transport approach that does not favour some  transportation modes over others."
Ford would welcome the Commission adopting a more realistic and holistic  approach to policy. In particular, it needs to pay much closer  attention to the competitiveness of the European automotive industry,  which it presumably hopes will be able to make the huge investments  necessary to develop cleaner and safer vehicles.
"There is a great need for the European Commission to develop a holistic  industrial policy to enhance Europe's international competitiveness,”  Odell said.  “Industry is an important wealth-creator for the European  economy, and a vital driver for technological innovation.”
"As we have seen in recent months with the German economy, industry is  key in aiding economic growth and well-being.  It is critical for the  future of the European economy that a comprehensive policy is created  aimed at strengthening Europe's industrial base.”
